Empower Your Business with Thryv's All-in-One Software.
Grade: B — Score: 75/100
Thryv leverages advanced technology to offer a suite of tools designed for small businesses, including CRM, marketing automation, and payment processing. Its user-friendly interface ensures that even those with limited technical skills can navigate the platform effectively.
The workflow capabilities of Thryv enable businesses to automate routine tasks, manage appointments, and communicate with customers seamlessly. This integration of various functions into one platform helps businesses save time and improve efficiency.
However, businesses should be aware of potential risks such as data security concerns and reliance on a single vendor for multiple services. It is crucial to evaluate Thryv's compliance with industry standards and ensure that it meets specific business needs before fully committing.
Command Center Basic (free): $0/mo
Marketing Center Pro: $255/mo per location
Business Center Pro: $299/mo per location
Kickstart Bundle: $646/mo per location
Ignite Bundle: $881/mo per location
Accelerate Bundle: $1,475/mo per location
Consider switching to Square: Square offers similar payment processing and business management features with a focus on retail and e-commerce.
Thryv is easier to start with and ships with vertical templates for home services, healthcare, and similar trades, while GoHighLevel starts at $97/mo with unlimited users and more powerful automation once you learn the builder. Thryv includes a managed Yellow Pages and Dex directory listings network that GoHighLevel does not. GoHighLevel is month-to-month with no onboarding fee, while Thryv's paid bundles require a 6-month initial subscription and a $250 onboarding fee.
HoneyBook fits better for solo freelancers and project-based creatives. It starts at $19/mo (Starter) with self-service signup, no onboarding fee, and no contract lock-in. Thryv's entry paid tier is $255/mo and targets local service businesses with staff, recurring appointments, listings across 30+ directories, and call tracking. Pick HoneyBook for 1-person shops billing per project, pick Thryv for multi-staff local businesses that need marketing plus scheduling plus payments in one account.
HubSpot is built to scale with teams and offers a free CRM tier, Marketing Hub from $20/mo per seat, published SOC 2 reports, and SAML SSO on Enterprise plans. Thryv is built for local SMBs and bundles listings management, booking, invoicing, and call tracking that HubSpot does not include natively. HubSpot's advanced automation lives behind the Professional tier at $890/mo, which is where Thryv's Ignite bundle at $881/mo becomes directly comparable.
Thryv Holdings acquired Keap in Q4 2024 for $80 million, and both products run behind unified Thryv Single Sign-On since March 2026. Keap stays a standalone product starting at $249/mo for 1,500 contacts, and is also offered as the CRM choice inside Thryv's Ignite and Accelerate bundles (where it adds a one-time $500 implementation fee). Pick Keap for mature automation workflows and a dedicated Customer Success Manager on every account. Pick Thryv Business Center Pro for tighter integration with Thryv's listings, booking, and ThryvPay payment processing.
Thryv requires an initial 6-month subscription, after which service auto-renews month to month. Semi-annual billing carries a 5% discount. Cancellations must be submitted at least 30 days before the next subscription period, and bundles include a non-refundable $250 onboarding fee. Trustpilot, Consumer Affairs, and the Better Business Bureau show the 6-month lock-in and the cancellation process are the most common sources of negative reviews, so confirm the terms in writing before signing.
Thryv offers a Thryv Secure HIPAA add-on at $29/mo that includes a signed Business Associate Agreement, audit trails, restricted access to HIPAA-trained support specialists, and upgraded form security. The add-on covers communications, scheduling, and CRM activity but does not make Thryv an EHR or EMR system and does not cover medical billing or coding. For practices storing clinical records, Thryv is meant to sit alongside a dedicated EHR rather than replace one.
Thryv has a direct QuickBooks Online integration that performs a two-way sync of contacts, invoices, and payments. QuickBooks Desktop is no longer available for new installs, though existing users can keep it running. For custom workflows like reminder emails triggered by a new QuickBooks estimate, Zapier bridges Thryv and QuickBooks Online, and Zapier's free plan supports basic automations. Xero is also available as a separate Marketplace integration.
ThryvPay charges 2.60% + $0.30 per card transaction with next-day funding and caps ACH fees at $9, which is typically lower than Stripe's or Square's card-not-present rates. ThryvPay also supports automatic convenience fees to pass credit card costs to customers who opt to pay that way. If you prefer your existing processor, Thryv supports Stripe, Square, and PayPal through the Marketplace, though you can only have one active at a time and you lose ThryvPay's integrated reporting inside the Thryv dashboard.
Thryv includes a professionally designed website in Marketing Center Pro, Kickstart, Ignite, and Accelerate plans, with hosting and updates managed by their design team. A standalone Website add-on is available at $19/mo for users on other tiers. You can keep an existing website and still use Marketing Center by installing the Thryv Visitor Tagging and Heatmap scripts from the Tools page. Thryv runs on Chrome with certified performance, while Safari and Firefox are not guaranteed and Internet Explorer is unsupported.
No. Thryv software is sold independently of the Real Yellow Pages, Yellowpages.com, Superpages.com, and Dexknows directory listings that Thryv Holdings also operates. Legacy directory contracts from Dex Media or YP Holdings are separate billing relationships that predate the Thryv SaaS platform, and buying Thryv software does not auto-renew or require any directory listing. If you receive directory invoices unrelated to your Thryv subscription, request cancellation through the specific directory contract owner rather than through Thryv software support.
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