Own every social media touchpoint.
Grade: A — Score: 95/100
Sprout Social leverages advanced technology to provide users with comprehensive tools for managing their social media presence. With features like AI-driven engagement and analytics, brands can optimize their interactions and gain insights into their audience's behavior.
The platform simplifies workflows and collaboration, enabling teams to plan, schedule, and publish content efficiently. By unifying customer touchpoints, Sprout Social ensures that brands remain active and responsive across various social networks.
However, organizations must consider the risks associated with social media management, such as data privacy concerns and the potential for negative public perception. Sprout Social addresses these risks through robust compliance measures and dedicated support.
Essentials: $79 per seat/month billed annually, or $99 per seat/month billed monthly
Standard: $199 per seat/month with annual billing
Professional: $299 per seat/month with annual billing
Advanced: $399 per seat/month with annual billing
Enterprise: Custom pricing; schedule a demo
Trellis Plus: $28 per user/month billed annually, or $35 per user/month billed monthly; add-on
Social Insights add-ons: Premium Analytics and Listening are individually available add-ons from Standard and up; current pricing page does not display their prices
Consider switching to Hootsuite: Hootsuite offers similar social media management features with a different pricing structure.
Sprout Social charges per seat and combines publishing with shared-inbox, review-management and team workflows on plans that include those features; Essentials costs $79 per seat per month with annual billing and includes up to five profiles. Buffer charges by connected channel, offers a free plan for up to three channels, and lists Essentials at $5 per channel per month when billed annually for one channel, while Team is $10 per channel per month billed annually and adds unlimited team members. Buffer may be more economical for a small publishing-first setup, while Sprout Social is worth comparing when your team needs its broader customer-conversation and reporting workflows; compare the required plan and add-ons rather than comparing headline prices alone.
No, Listening is not included by default in the base subscription. Sprout Social lists Listening as an individual add-on available with Standard and higher plans. The public pricing page reviewed does not display its amount and directs buyers to schedule a demo, so ask for the recurring fee, topic allowance and access conditions in writing.
Sprout Social lets teams organize profiles into Groups by brand, client, region or team and assign access permissions. Essentials and Standard include up to five social profiles, while Professional and Advanced list unlimited profiles and publishing approval workflows. External approvers who do not have Sprout Social accounts are available only on Advanced, with up to three external approvers. Sprout's agency terms also require each client to be assigned to its own Group and restrict sharing one client's Group with another client, so verify your profile count, seats and approval needs against the order.
Yes. Sprout Social documents integrations with Zendesk, HubSpot, Microsoft Dynamics 365, Salesforce and Salesforce Service Cloud, but the supported records and synchronization behavior vary by integration. Sprout's Help Center identifies the Zendesk integration and Salesforce integrations as Advanced-plan features, and setup requires appropriate Sprout and third-party permissions. Confirm that the specific object, direction of sync and subscription entitlement you need are included before buying.
Yes. Sprout Social’s Help Center says self-service SSO is available to all customers when SSO is enabled for the account and the person configuring it has the required permissions. Sprout documents SAML 2.0 and support for OneLogin, Google, Okta and Azure AD; its supported-provider guide says OpenID Connect and WS-Federation are not supported. The Enterprise plan includes a dedicated SSO setup service, but the public materials do not present that service as a restriction on SSO availability itself.
Sprout Social's AI terms do not promise that AI Content is never used for training: they prohibit AI service providers from training their models on AI Content, but allow Sprout Social itself to use AI Content to train, develop and improve its AI features and services during and after the agreement. The data processed depends on the AI feature, and Sprout documents features that may use draft text, captions, private messages or social analytics and listening data. The terms also prohibit submitting Sensitive Information to AI Features, so review the current terms and feature-specific data inputs before enabling AI for sensitive workflows.
For monthly in-app plans, the current Sprout Social Account Owner cancels through the billing page; access normally continues until the next monthly pay date, and unused prepaid fees are not refunded. Annual in-app plans must be cancelled by the Account Owner through the billing page before the next annual pay date, with access continuing until that date and no refund for the unused term. Annual plans paid monthly and invoiced accounts generally require written notice at least 30 days before the term ends, using the route specified in the Terms or Service Order. Check the signed order because the cancellation route depends on how the subscription is billed.
Sprout Social's Terms of Service allow it to remove account information, account settings and Content within 30 days after expiration, cancellation or termination. After deletion, those items cannot be recovered through Sprout Social, although content that remains on third-party social services may remain under those services' own terms. Export the reports and account records you need before cancelling, and check any applicable Service Order for additional terms.
Yes, but the documented exports are specific to particular reports or account records, not a promise of one complete archive of every account object. For example, Sprout Social supports CSV export for the Post Performance Report and profile or permission lists, while report PDF sharing is plan-dependent and scheduled recurring PDF delivery is available on Advanced. The documentation reviewed does not promise that every conversation, connected-network record and other account object can be exported together, so map the data you need and verify each export path before cancellation.