The all-in-one creative platform for ecommerce
Grade: C — Score: 55/100
soona leverages advanced technology to streamline the creation, management, and optimization of photo and video content tailored for ecommerce channels. With AI-powered tools, brands can generate high-quality imagery quickly and efficiently, ensuring that their visual content meets the demands of modern marketing.
The platform simplifies the workflow for content creation by allowing users to plan shoots in minutes, collaborate in real-time, and receive assets within 24 hours. This integrated approach eliminates the need for multiple tools and reduces the time spent on traditional content production processes.
By using soona, brands mitigate risks associated with traditional content creation, such as high costs and long turnaround times. The platform offers transparent pricing and unlimited usage rights, making it a reliable choice for businesses looking to enhance their visual marketing strategies.
Studio Pass: $149 per booking (no membership)
Basic Membership: $13/month (billed annually)
Standard Membership: $49/month (billed annually)
Enterprise: Custom pricing
Consider switching to Competitor A: Competitor A offers similar services but lacks AI integration.
Traditional product photography studios typically cost $5,000 to $10,000 per shoot and take 2 to 6 weeks for edited deliverables. soona charges $39 per photo and $93 per video clip, with edited assets delivered in 24 to 72 hours depending on your plan. You also attend and direct the shoot virtually in real-time through soona's platform instead of traveling to a studio.
soona's AI Studio is built on technology from Mokker.ai, which soona acquired. You upload an existing product photo, the system removes the background, and you choose from hundreds of scene templates and a prop library to generate new product imagery. Standard members get unlimited AI generations, Basic members get 250 credits per month, and Studio Pass users get 20 credits.
Yes. soona acquired Trend.io in 2023, which operates as its UGC marketplace. You create a brief, browse available UGC creators, and hire the ones you want to work with. Bundled packages that combine soona studio shoots with Trend.io UGC are available at discounted rates through the Enterprise plan.
soona integrates directly with Shopify and Amazon. These integrations power the Listing Insights feature, which audits your product listings and provides visual quality recommendations. soona also integrates with Canva for design workflows. Content can be optimized for additional channels including Meta Ads, Instagram, TikTok, Etsy, and YouTube.
The Competitive Analysis dashboard lets you monitor competitor product listings and compare them against your own. The number of competitors you can track depends on your plan: 1 on the Studio Pass, 5 on the Basic membership, and up to 50 on the Standard membership at $49/month. The tool surfaces specific suggestions for improving your listings based on what competitors are doing.
soona offers full body models starting at $159/hour, hand models at $79/hour, foot models at $99/hour, and pet models at $99/hour. Stylists start at $149/hour, and hair and makeup is $299 per model. All models are royalty-free with unlimited usage rights, meaning you own the content in perpetuity with no renegotiation or additional licensing fees.
Delivery speed depends on your plan. Standard members at $49/month get edited assets in 24 hours with free premium photo edits and free video add-ons included. Basic members receive delivery in 48 hours, and Studio Pass users get delivery in 72 hours. Premium edits cost $9 each for Basic and Studio Pass users.
Yes. soona has a direct Amazon integration that powers its Listing Insights tool, which audits your Amazon product images and recommends improvements. soona also offers pre-priced Amazon content packs designed to meet Amazon's specific image requirements. The AI Studio can generate Amazon-compliant product images from a single existing photo, which is useful for quickly populating new listings.