AI that gets it done for you
Grade: D — Score: 45/100
Muse is Meta's personal AI agent. You give it tasks or long-term goals in the app, on the web or in WhatsApp, and it works on them in the background on its own cloud computer, using a browser, a terminal and connectors to services such as Gmail, Instagram, Shopify and Stripe. It asks for approval before actions such as sending an email or paying, and payments use single-use Link cards.
Muse is free with a usage limit, with Power at $20 and Maximum at $100 a month. As of November 2026 Meta has launched it in the US, Canada, Japan and Singapore and is adding markets one at a time. It is a personal product signed in with a Meta account, without a team plan, admin controls or SSO.
Interactions are used to train Meta's AI models unless you switch this off. Meta says Muse data is not shared with its ad systems, but its current design does not prevent Meta from accessing user data when needed to operate the service; Muse Confidential VM, meant to block this, is announced but not yet available. No SOC 2 report or data retention period was found on Meta's public pages.
Free: $0
Power: $20/month
Maximum: $100/month
Yes, in some markets. After the US launch in September 2026 and Canada, Meta launched Muse in Japan on 23 October and Singapore on 27 October and is adding markets one at a time, so Meta's newsroom is the best place to check the current list. Meta's subscription help requires you to be located in a country where Muse is available, and the muse.ai FAQ still named only the US and Canada in early November 2026.
Yes, by default. The Muse Privacy Policy says training on your interactions, including information from connected services, is switched on when you first use Muse, and you can turn it off under Data controls in Settings, which also applies to past interactions. When training is allowed, Meta says it removes certain identifiers such as names, email addresses and phone numbers and separates the interactions from your account.
Yes, in some circumstances. Meta says each user's data sits in an isolated cloud machine and that operational policies restrict staff access, but that the current design does not prevent Meta from accessing data when needed to support, secure or operate the service. Meta has announced Muse Confidential VM, which is meant to stop even Meta from reading your data, but the Muse Privacy Policy, effective 17 September 2026, still describes it as a future option.
Meta says Muse does not share your conversations or the data in your Muse machine with its ad systems, even when Muse is in the same Accounts Center as Facebook or Instagram. Its security post adds that Muse's browsing appears as your own activity, so a website Muse visits or a Marketplace purchase it helps with can still indirectly influence the ads you see.
By default Muse asks for approval before actions that are hard to undo, such as sending an email or making a purchase, and Meta says every payment made with its Link wallet needs your approval. You can also grant permissions for a session, a task, a limited time or permanently, and a permanent grant lets matching actions proceed without asking again. Payments go through a single-use Link card, so the merchant never sees your real card, and the Muse terms make you responsible for what Muse does on your behalf.
According to the invite text in the Muse app, a new user who enters a friend's referral code in Settings within 48 hours of joining gets 1 billion extra Muse tokens, and so does the friend who shared the code. You can use 99INJQ, a code shared by Veracity Media Network, operated by Emerging S.R.O.: join at muse.ai/join and enter it in Settings. Disclosure: the Muse account behind this code belongs to our team and also receives 1 billion tokens each time it is used, and this has no effect on our score or findings for Muse.
Yes. You can ask Muse to build a custom connector to any service that offers an API or command-line tool, and its credentials are kept in Muse's secure credential store. Meta states that it does not review custom connectors or how they use your information, so you should check the provider's privacy policy before granting access.
No. Muse needs a Meta account, which you can create from a Facebook or Instagram account or with an email address or phone number. If Muse shares an Accounts Center with your Facebook or Instagram profiles, Meta may combine information across them and connects Facebook, Instagram and Threads automatically, while signing up with an email not linked to another Meta account keeps Muse separate.
Not as a managed team product. Muse is a personal agent signed in with an individual Meta account and has no team plan, admin console or organisational single sign-on, and no SOC 2 report was found. Muse for Small Business adds connectors such as Shopify, Stripe, QuickBooks, Slack and Meta ad accounts for an owner's own use, and the terms require that you have authority over any account you connect.
Muse is a separate agent app that starts free, with Power at $20 and Maximum at $100 a month, and runs on its own cloud computer that you can also reach through WhatsApp. OpenAI lists its always-on Dot agent under ChatGPT Pro, which costs $100, $200 or $500 a month and sits alongside separate Business and Enterprise plans. Google includes Tasks in Gemini and Chrome auto browse in Google AI Pro at $19.99 a month in the US, with Gemini Agent on AI Ultra from $99.99, which Google lists as US and English only.