Email Marketing Made Easy
Grade: B — Score: 80/100
Mailjet offers a robust technology platform that supports both transactional and marketing emails, ensuring high deliverability and performance. With a user-friendly interface and advanced features like A/B testing and real-time analytics, it caters to both developers and marketers.
The workflow is streamlined with collaborative tools that allow teams to work together on email campaigns in real-time. Mailjet's drag-and-drop editor simplifies the design process, while automation features enable personalized messaging based on user behavior.
However, users should be aware of potential risks such as deliverability issues if best practices are not followed. Additionally, while Mailjet provides various integrations, some users may find limitations in advanced customization options compared to other platforms.
Free: $0
Starter: $9/month
Essential: from $17/month (15,000 emails)
Premium: from $27/month (15,000 emails)
Custom: Contact sales
Consider switching to SendinBlue: SendinBlue offers similar features with a focus on SMS marketing as well.
Mailjet is more email-focused, combining marketing campaigns, transactional sending, SMTP, APIs, and real-time email collaboration in one workspace. Brevo is broader, adding native SMS, WhatsApp, chat, and CRM functions; its Free plan allows 300 emails per day and stores up to 100,000 contacts, while Mailjet's Free plan allows 6,000 emails per month with a 200-email daily limit and 1,000 contacts. Mailjet is the stronger fit for marketer and developer teams that want shared email production, while Brevo better suits buyers seeking several customer-communication channels in one platform.
Mailjet places marketing campaigns and transactional email inside one account, with a visual editor, SMTP relay, REST APIs, and collaborative template controls. SendGrid separates Email API and Marketing Campaigns into distinct product and plan areas and is more strongly oriented toward developer-managed delivery infrastructure. Mailjet is usually the better fit when marketers and developers must work on the same templates, while SendGrid suits teams that primarily need API-led transactional sending.
Yes. Mailjet can send newsletters and automated marketing campaigns through its interface while applications send receipts, password resets, alerts, and other transactional messages through SMTP or the REST API. Mailjet recommends separating marketing and transactional streams with subaccounts so complaints, sending limits, assets, and statistics for one use case do not affect or mix with the other.
Mailjet provides a WordPress plugin that can synchronize registered users, add Contact Form 7 subscribers to a Mailjet list, create campaigns, and route WordPress email through Mailjet. Its WooCommerce settings can import customer and ecommerce data, add subscription controls during checkout, and send order notifications and abandoned-cart emails. The integration requires the Mailjet WordPress plugin and a connected Mailjet account.
You first validate the sending address or domain in Mailjet, then publish the SPF and DKIM records supplied for that domain in its DNS settings. SPF authorizes Mailjet's sending infrastructure, DKIM adds a cryptographic signature, and a separate DMARC record tells receiving servers how to handle messages that fail authentication. Correct alignment improves spoofing protection and deliverability, but it does not guarantee inbox placement.
Mailjet recommends a dedicated IP for senders delivering more than 100,000 emails per month and at least about 3,000 emails per day. Premium plans at 100,000 emails or higher can include one dedicated IP after Mailjet's deliverability team confirms that it fits the sending pattern. A new IP must be warmed gradually, with Mailjet suggesting roughly 300 emails on the first day followed by increases of about 20% per day, adjusted for engagement and reputation.
Premium adds real-time co-editing, comments, role-based access, section locking, approval controls, and team management inside the email editor. Subaccounts keep contact lists, sending domains, templates, statistics, and campaigns separate while remaining accessible from the primary account. Premium supports up to 20 subaccounts, while Custom plans can negotiate a different number.
Essential, Premium, and Custom include the AI Assistant, AI Template Generator, and natural-language AI Segmentation for drafting copy, revising tone, generating layouts, and translating audience requests into reviewable rules. Mailjet warns users to review AI output and avoid placing sensitive personal data in prompts. Its open-source MCP server lets Claude Desktop read contacts, campaigns, segments, workflows, and statistics, but the connection is read-only and cannot send email or change Mailjet settings.
Mailjet documents GDPR controls, AFNOR certification, security certifications, and European infrastructure across data centers in Germany and Belgium. Its privacy policy says a platform can be hosted in the United States or Europe according to the selected deployment and that data is not transferred between those separate hosting regions. Buyers with a strict residency requirement should confirm the selected region in their Service Order before onboarding.
Mailjet can restrict sending after excessive complaint or spam rates, abuse reports, poor list practices, compliance risk, an unpaid invoice, an API-key daily limit, or Free-plan contact-limit violations. New accounts may also enter review or test mode while Mailjet checks the business, expected volume, and list-acquisition practices. Restoring access can require list cleaning, authentication changes, proof of consent, payment, or a Compliance Team review.
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