Leadfeeder — Independent Software Review

Compliance Transparency Index

Grade: B — Score: 80/100

Best For

• Turn your B2B website into a lead generation engine
• Marketing teams running ABM or account-based campaigns that need to close the loop between paid spend, ICP company visits, and CRM pipeline, especially HubSpot, Salesforce, or Pipedrive users
• Sales teams prospecting European mid-market accounts who need depth in regional trade register data (26M European company records) that US-focused tools underweight
• Solo marketers and small teams wanting to test website visitor identification without commitment, given the free forever Lite plan with 100 company reveals per month

Not Ideal For

• Enterprise buyers who strictly require SOC 2 Type II attestation from vendors, since Leadfeeder publishes ISO 27001 and ISO 27701 certifications but not a SOC 2 report
• US-focused teams targeting primarily North American mid-market and SMB accounts, since Leadfeeder's contact database skews heavily European with only 8.5M company records outside the EU versus 26M inside
• Small sites with low traffic volume, since the lowest paid tier at €99/month makes sense only when you expect at least 20-30 identifiable company visits monthly
• Teams that need account-based decision-maker phone numbers and mobile direct dials at scale, since Leadfeeder deliberately collects fewer personal phone numbers than competitors like Cognism or Apollo as a compliance choice
• Companies wanting a full outbound sales engagement platform with multichannel sequences and dialer capabilities built in, since Leadfeeder is intelligence and enrichment only and relies on CRM or separate sequencing tools for outreach

Pricing Structure

Lite: €0 (free forever, no credit card)

• Reveal up to 100 companies per month
• View basic company details and up to 20 contacts
• 7-day view of company visit history
• Browser extension access to company and contact data
• Solo-marketer tier for testing the core identification feature

Website Visitor Identification: From €99/month (annual, tier-based on identified companies)

• Unlimited company reveals and visit history
• Full company details and lead scoring
• CRM sync (HubSpot, Salesforce, Pipedrive, Dynamics 365) and Slack alerts
• B2B display ad campaigns targeted at website visitors
• 12 pricing tiers scaling from €99 (up to 50 companies) to €1,199 (up to 40,000 companies)

Platform: From €399/month (annual, seat and credit based)

• Everything in Website Visitor Identification
• Prospect lists from the 60M company and 400M contact database
• 100+ advanced filters for precise targeting
• AI enrichment and contact recommendations
• Embedded company profiles inside your CRM

Frequently Asked Questions

Is Leadfeeder the same as Dealfront?

Yes. Leadfeeder and Echobot merged in 2022 to form Dealfront, which then rebranded back to Leadfeeder on March 24, 2026 to unify the whole platform under one brand. The legal contracting entity remains Dealfront Group GmbH in Karlsruhe, Germany, with subsidiaries Dealfront Germany GmbH and Dealfront Finland Oy, and existing contracts, DPAs, and invoicing are unchanged. Older reviews on G2, Capterra, and Reddit that refer to Dealfront are describing the same product you get today as Leadfeeder, and email communications have migrated from @dealfront.com to @leadfeeder.com, which is worth allowlisting.

How accurate is Leadfeeder for identifying US companies versus European ones?

Match rates are meaningfully higher for European traffic than for the US or rest of world. Leadfeeder holds roughly 26M company records in Europe versus about 8.5M in the US and rest of world, which is the structural reason. Typical European B2B traffic matches at 30 to 40 percent, while US-focused traffic tends to land in the 10 to 30 percent range, and remote workers on home IPs match even less reliably. If your audience is primarily North American SMBs or remote workers, tools like Factors.ai (which reports up to 64 percent match rates in comparative testing) or LeadLander (North America focused) may return more identifiable leads per dollar spent.

Does Leadfeeder identify individual visitors or just companies?

Leadfeeder identifies companies, not individual people. The tracker matches a visitor's IP address to a corporate network and reveals the company name, industry, size, and pages viewed, but it does not tell you which specific employee was browsing. To reach a human at an identified company, you use Leadfeeder's contact database (60M companies and 400M contacts on the Platform plan) or the included contact credits on Website Visitor Identification plans to surface likely decision-makers based on job title and department. This deliberate design choice is part of how Leadfeeder stays GDPR-compliant, since company-level data is not considered personal data under Article 6(1)(f).

How does Leadfeeder compare to Apollo.io?

The two tools solve adjacent but different problems. Leadfeeder is a website visitor identification platform whose core value is revealing anonymous B2B traffic with deep European data (26M company records in Europe), while Apollo is a global sales engagement platform with 224M contacts, built-in dialer, email sequencing, and SOC 2 Type II. If your team already has inbound traffic and wants to turn anonymous visits into a pipeline, Leadfeeder's free Lite plan and transparent tiered pricing from €99/month get you there faster. If your motion is cold outbound at global scale and enterprise procurement requires SOC 2 attestation, Apollo is typically a better fit at $49 to $119 per user per month.

Is Leadfeeder GDPR compliant?

Yes, and GDPR compliance is a core product positioning rather than an afterthought. Leadfeeder processes all customer data on servers within the European Union under EU law, the tracker automatically concludes a Data Processing Agreement on installation, and the platform holds ISO 27001:2022 and ISO 27701 certifications. Leadfeeder deliberately collects fewer personal phone numbers and mobile direct dials than US-based competitors as a compliance choice, operates a unified DNC blocklist, and provides full source traceability for every record. Leadfeeder processes data under the legitimate interest legal basis in GDPR Article 6(1)(f) and deletes data for any subject who objects.

Does Leadfeeder have SOC 2 compliance?

No. Leadfeeder does not publish a SOC 2 Type II report, opting instead for the European-preferred ISO 27001:2022 (information security management) and ISO 27701 (privacy information management) certifications achieved in July 2025. For most European and UK enterprise buyers these are equivalent or preferred, but US enterprise procurement teams that specifically require SOC 2 will need to flag this, since competitors like Apollo.io, Cognism, and Factors.ai publish SOC 2 alongside their GDPR posture. Leadfeeder signs a DPA with Standard Contractual Clauses for any US data transfer and operates a HackerOne bug bounty program.

Does Leadfeeder use my customer data to train AI models?

No. Per the AI Features Notice, Leadfeeder has contractually agreed with all LLM providers that neither your prompts nor the AI-generated outputs are used for model training. Customer data is never forwarded to the LLM in the first place, since only the user's prompt is sent together with information from the Leadfeeder global database (not your private data). Prompts and outputs are retained only as long as needed to deliver the response and are then anonymized or deleted, and admins can disable all AI features at any time via the disable_ai_features flag.

How does Leadfeeder's pricing scale as my traffic grows?

Website Visitor Identification pricing is tiered by unique companies identified per month across 12 steps, starting at €99/month (up to 50 companies) and reaching €1,199/month (up to 40,000 companies). Duplicate visits from the same company within a month count once, and Leadfeeder filters ISPs and low-quality traffic out of the count before applying the tier. Annual billing saves 30 percent versus monthly. Teams with more than 40,000 identified companies per month move to custom Platform plan quotes that bundle the outbound database and AI enrichment.

How quickly can I see identified companies after installing Leadfeeder?

Time to first value is about 4 minutes from script install to first identified companies appearing in the Website Tracker view. You add a small asynchronous JavaScript snippet to your site directly, via Google Tag Manager, or via the WordPress plugin, and identifications start flowing in near real time (usually within 5 to 10 minutes of a visit). No third-party cookies are involved, so browser privacy controls do not break identification, and a Data Processing Agreement is auto-concluded on install. The Platform plan with outbound prospecting takes a few days to fully configure because it involves list building and CRM integration setup.