Create and share curated collections of products.
Grade: B — Score: 75/100
Kit leverages technology to enable users to easily curate and share collections of products across various categories, enhancing the shopping experience for both creators and consumers.
The workflow is streamlined, allowing users to quickly add products from different retailers, organize them into collections, and share these collections with their audience, making it a powerful tool for influencers and marketers.
However, users should be aware of potential risks such as dependency on third-party retailers for product availability and the need for ongoing engagement to maintain audience interest in shared collections.
Newsletter: $0/month for up to 10,000 active subscribers
Creator: $39/month or $390/year, about $33/month, for up to 1,000 active subscribers
Pro: $79/month or $790/year, about $66/month, for up to 1,000 active subscribers
Consider switching to Shopify: Shopify offers a more comprehensive e-commerce solution.
Kit bills based on confirmed active subscribers. Cold subscribers are still confirmed subscribers and count toward the billing total, while unsubscribed and unconfirmed subscribers do not. After cleaning the list below a tier limit, you can request a lower subscriber tier for the next billing date.
Yes, but the automation allowance is limited. The Newsletter plan includes one basic Visual Automation with one email sequence, alongside unlimited broadcasts, forms, landing pages, digital products, and subscriptions. Unlimited Visual Automations and sequences require Creator or Pro.
The free Newsletter plan includes one locked Kit-managed Smart Recommendation on forms and landing pages. Kit selects the recommendation and keeps any Paid Recommendation earnings generated by that slot. You can add other recommendations, but removing or fully customizing the locked slot requires a paid plan.
Kit supports verified sending domains with SPF, DKIM, and DMARC authentication records. Its guidance also covers double opt-in, domain reputation, bounced subscribers, list cleaning, and gradual sending changes. Pro adds deliverability reporting and a custom tracking domain, while inbox placement still depends on the sender's domain reputation and mailing practices.
Yes, Kit offers a free migration service and supports CSV imports, plus dedicated importers for some platforms. Forms, landing pages, templates, sequences, and Visual Automations may still need to be recreated and tested inside Kit. Paid subscription periods and payment details do not transfer cleanly from platforms such as Substack or beehiiv, so those readers may need to subscribe again.
Yes. Kit can export the full subscriber list or a selected segment as a CSV containing names, email addresses, creation dates, statuses, tags, location, attribution data, and custom fields. Kit documents subscriber-record exports, but not a one-click export of the full account configuration, forms, or automation designs.
Yes. Free and paid accounts can sell digital downloads, paid newsletters, recurring subscriptions, payment plans, and tips through Kit Commerce. For USD transactions, Kit charges 3.5% plus $0.30 per sale, separate from the email-plan subscription.
Kit's free Newsletter plan supports up to 10,000 active subscribers with unlimited sends and one basic automation, while beehiiv Launch supports up to 2,500 subscribers with unlimited sends. beehiiv Scale costs $43/month on annual billing at 1,000 subscribers and adds its Ad Network, Boosts, automations, webhooks, and a 0% take rate on paid subscriptions. Kit is more centered on subscriber tagging, Visual Automations, sequences, integrations, and creator commerce, while beehiiv is more centered on newsletter publishing, websites, podcasts, referrals, and advertising.
Substack is free to publish on regardless of subscriber count, but it takes 10% of paid-subscription revenue before Stripe fees. Kit charges according to active subscriber count, while Kit Commerce charges 3.5% plus $0.30 per USD transaction. Substack offers a simpler hosted publication model, while Kit provides deeper tagging, automated sequences, app integrations, API access, and direct product sales.
Mailchimp Essentials starts at $13/month for up to 500 contacts and uses contact tiers with monthly send limits. Kit offers a free plan for up to 10,000 active subscribers with unlimited sends, while Creator starts at $39/month for up to 1,000 active subscribers. Mailchimp serves broader small-business marketing workflows, while Kit focuses on creator newsletters, subscriber tagging, Visual Automations, recommendations, and digital-product sales.