The content operating system for AI search
Grade: A — Score: 98/100
Frase utilizes advanced technology to audit websites, score pages for SEO and AI readiness, and provide actionable insights for improvement. It integrates AI capabilities to ensure that content not only ranks well on Google but also gets cited by AI tools, enhancing visibility and trust.
The workflow is designed to be seamless, allowing users to create, publish, and monitor content in one place. Frase automates the content optimization loop, ensuring that each piece of content is continuously improved based on real-time data and user interactions.
Risks associated with fragmented tools are mitigated as Frase consolidates all necessary functions into a single platform. This reduces the likelihood of missed opportunities and ensures that content remains relevant and competitive in a rapidly changing digital landscape.
Starter: $39/mo billed yearly; $49/mo month to month
Professional: $103/mo billed yearly; $129/mo month to month
Scale: $239/mo billed yearly; $299/mo month to month
Enterprise: Custom quote
FraseCMS Free: $0
FraseCMS Basic: $19/mo
Consider switching to Surfer SEO: Surfer SEO offers similar content optimization features but may have different pricing structures and user interfaces.
Yes, Frase supports SEO research as part of its core workflow, including researching topics, competitor pages, and search demand before turning that into briefs and opportunities. The reviewed sources describe that as SEO research rather than a separate standalone keyword tool, so the practical fit is topic and demand planning inside the content workflow.
Yes, Frase is designed for content optimization and publishing workflows, including scoring content for SEO and GEO, drafting in brand context, and publishing to a CMS. The product also supports blog publishing through WordPress, Webflow, Sanity, Wix, or FraseCMS, so it fits teams optimizing and shipping blog posts in one place.
Yes, Frase publishes drafts, scheduled posts, or live posts straight to WordPress. The product pages also say it can preserve metadata, formatting, and images when pushing content, so the connection is meant for actual publishing rather than only exporting text.
Frase is documented to publish to WordPress and to start by connecting your site, CMS, and search data, but the reviewed evidence does not explicitly describe a WordPress import feature. If your need is to move existing drafts into Frase, the strongest verified workflow here is publishing and connected-site analysis rather than a clearly stated bulk import from WordPress.
Frase does not describe topic clustering with that exact term in the reviewed materials, but it does group work around topics, competitor pages, and search demand to generate briefs and opportunities. In practice, that means the platform is documented for research-driven topic planning, even if a specific clustering algorithm or clustering view is not named in the evidence.
Yes, Frase includes tracking and reporting signals for content performance in search, including Google Search Console metrics such as clicks, impressions, CTR, and average position for every page. It also monitors ranking and traffic decay through Content Guard and tracks where your pages appear in AI search systems.
Yes, Frase is documented for both traditional SEO and AI search visibility. It tracks where your content appears in systems such as ChatGPT, Google AI, Perplexity, Claude, and Gemini, and it also combines SEO research with GEO scoring in the same platform.
Frase is not documented here as a full governance or identity suite, and the reviewed pricing and feature notes only place SSO and SAML, a dedicated account manager, and an SLA on Enterprise. If you need white-label reporting or organization-scale controls, those are tied to the higher-end offering rather than the lower plans.
Yes, Frase exports articles, briefs, and research to Google Docs with headings, lists, and links preserved. That makes it useful when teams want to draft or hand off work in Docs while keeping the structure from Frase.
Yes, Frase provides REST API access on every plan and offers webhooks for real-time events. It also integrates with Slack, Zapier, Make, n8n, Claude, and ChatGPT, so you can connect it to automation and collaboration workflows without custom work for the basics.