folk CRM — Independent Software Review
folk, the CRM that works for you
Compliance Transparency Index
Grade: A — Score: 100/100
Best For
- Startups and founder-led teams that want a simple CRM for LinkedIn, email, WhatsApp, warm introductions, and relationship-led sales.
- Agencies and partnerships teams that manage contacts, accounts, outreach lists, introductions, collaborators, and follow-ups across many active relationships.
- Sales teams that want AI follow-up suggestions, relationship recaps, company research notes, enrichment, email campaigns, and pipeline views in one CRM.
- Teams that need transparent CRM pricing, a 14-day trial, public usage limits, CSV export, and a published subprocessor list.
- Operators that want API access, Zapier, Make, Gmail, Outlook, WhatsApp, LinkedIn capture, and 5,000+ integration options without moving into a heavy enterprise CRM.
Not Ideal For
- Large enterprises that need SAML SSO, SCIM, complex territory management, advanced forecasting, or deep CRM administration beyond Google SSO and advanced roles.
- Sales teams that need native calling, SMS, power dialers, call recording, or a phone-first CRM workflow.
- Teams that send high-volume outbound campaigns and do not want to manage message, enrichment, Magic Field, account sync, and workflow credit limits.
- Organizations that need a full marketing automation suite with landing pages, ad management, service desk, CMS, and multi-hub reporting.
- Teams that need whole-workspace export in one action, since folk's export help says contact and note exports are done group by group and exclude items such as interactions, reminders, and some custom-field data.
Operational Overview
folk CRM leverages advanced AI technology to automate busywork, allowing teams to focus on building relationships rather than managing data. With features like multi-channel data capture and AI assistants, folk streamlines the CRM experience, making it intuitive and efficient.
The platform enhances workflow by automating follow-ups, summarizing interactions, and enriching company profiles, ensuring that users have the right context at their fingertips. This automation not only saves time but also improves the quality of interactions, leading to better outcomes in sales and relationship management.
However, as with any technology, there are risks associated with reliance on AI for critical tasks. Users must ensure that the data fed into the system is accurate and that they remain engaged in the decision-making process to mitigate any potential pitfalls of automation.
Pricing Structure
14-day free trial: $0 for 14 days
- Premium features activated at signup
- No long-term commitment stated
- Account is blocked after trial unless upgraded
- Trial access through app signup
Standard: $30/member/month monthly, or $24/member/month billed yearly
- Unlimited contacts
- 2,000 messages per member/month
- 500 contact enrichments per workspace/month
- 2,000 Magic Fields per workspace/month
- Pipeline management
- Email campaigns
- AI Assistants
- LinkedIn extension
- Email, calendar, and WhatsApp sync
- 5,000+ integrations
Premium: $60/member/month monthly, or $48/member/month billed yearly
- Everything in Standard
- 5,000 messages per member/month
- 1,000 contact enrichments per workspace/month
- 5,000 Magic Fields per workspace/month
- Email sequences
- Dashboards
- Deals
- API access
- Advanced roles and permissions
- Full history of interactions
Custom: From $100/member/month monthly, or from $80/member/month billed yearly
- Everything in Standard and Premium
- Custom limits for enrichments
- Custom limits for messages
- Custom limits for account sync
- Custom limits for AI fields
- Custom billing
- Dedicated support on custom integrations
- Dedicated point of contact
Alternative Consideration
Consider switching to HubSpot CRM: HubSpot offers a more comprehensive suite of marketing tools alongside CRM functionalities.
AI Visibility Report
How AI agents (ChatGPT, Perplexity, Claude, others) read this review page in the past 7 days. Updated weekly. View folk CRM AI Visibility Report.