Optimize for the Future of Search & Site Performance
Grade: B — Score: 70/100
Lumar offers a powerful suite of tools focused on technical SEO, enabling users to improve their website's performance and visibility in search engines and AI platforms. With hundreds of built-in reports and custom data extraction capabilities, it allows for deep insights into technical issues that may impact search rankings.
The platform streamlines website optimization workflows through its four main applications: Analyze, Monitor, Protect, and Impact. Users can easily audit millions of pages, continuously monitor key metrics, automate quality assurance testing, and communicate the impact of their optimization efforts to stakeholders.
By integrating Lumar into existing tech stacks, teams can mitigate risks associated with website performance and compliance. The platform's SOC 2 Type 2 certification underscores its commitment to data security and privacy, making it a reliable choice for enterprise businesses.
Custom Enterprise Pricing: Custom pricing — contact sales (no published plans)
Consider switching to Screaming Frog: Screaming Frog offers similar technical SEO capabilities but lacks the comprehensive workflow and analytics features of Lumar.
Yes. DeepCrawl rebranded to Lumar in September 2022. It is the same company, same team, same technology, and same customers under a new name. The domain deepcrawl.com redirects to lumar.io. The rebrand accompanied an expansion from a pure technical SEO crawler into a broader website intelligence platform serving cross-functional digital teams. Founded in 2010 and headquartered in London with a New York office, Lumar has raised $37.6 million in funding and employs approximately 80 people. Enterprise clients include eBay, Microsoft, PayPal, Adobe, Comcast, and Deloitte.
Lumar does not publish standard pricing. All contracts are custom-negotiated based on crawl volume, number of domains monitored, and selected platform modules (Analyze, Monitor, Protect, Impact, Connect). Annual contracts are typical. Third-party procurement data suggests a median annual investment of approximately $32,000, though actual costs vary significantly by scope. For comparison, Screaming Frog costs $259/year, and Semrush and Ahrefs include site audit modules starting at $129-$139.95/month. Lumar's enterprise pricing reflects its industrial-scale crawling capabilities (up to 450 URLs/second), real-time monitoring, and CI/CD pipeline integration.
Screaming Frog is a desktop crawler at $259/year with no crawl volume limits — ideal for small-to-mid-size sites. Lumar is a cloud-based enterprise platform that crawls up to 450 URLs per second with over 350 built-in reports, real-time monitoring, CI/CD integration for preventive QA, and accessibility auditing. The key differences: Screaming Frog runs on your local machine (limited by your computer's resources), while Lumar's cloud infrastructure scales to millions of pages. Lumar adds continuous monitoring, team collaboration, stakeholder reporting, and API access that Screaming Frog doesn't offer. For sites under ~100,000 pages, Screaming Frog is usually sufficient. For enterprise sites with millions of pages and cross-functional teams, Lumar justifies its premium pricing.
Lumar's platform consists of five modules that can be selected individually based on your needs. Lumar Analyze performs deep website audits across technical SEO, site speed, accessibility, and custom metrics with 350+ built-in reports. Lumar Monitor provides continuous real-time monitoring across multiple domains with customizable alerts. Lumar Protect integrates into CI/CD pipelines to catch SEO and accessibility issues before code reaches production. Lumar Impact translates technical findings into visual stakeholder reports with health scores and competitive benchmarks. Lumar Connect enables integrations via GraphQL API and native connectors to Jira, Tableau, Power BI, and Google Data Studio.
Yes. Lumar includes accessibility metrics that identify WCAG (Web Content Accessibility Guidelines) violations across your website. The platform provides AI-generated suggested solutions for remediation and supports automated accessibility testing. Screenshots are captured for color contrast issues to aid visual review. Accessibility auditing is integrated alongside technical SEO and site speed analysis, meaning teams can address all three in a single crawl rather than using separate tools. Lumar Protect can also catch accessibility regressions in the CI/CD pipeline before they reach the live site.
Lumar Protect integrates directly into CI/CD development pipelines to automatically test website templates and pages before code is deployed to production. When SEO or accessibility issues are detected, Lumar can generate AI-assisted developer tickets for Jira with pre-populated content describing the issue and recommended fix. The platform also connects with Trello and Asana for task management. The GraphQL API enables custom integrations and automated workflows. For reporting, Lumar connects to Tableau, Microsoft Power BI, Google Data Studio, and BigQuery for advanced data visualization. Google Search Console, Google Analytics, and Adobe Analytics data can be correlated with crawl findings.
Lumar is SOC 2 Type 2 certified, which demonstrates independently audited security controls for protecting customer data. The platform operates on a serverless cloud architecture with data encryption. Lumar's pricing page explicitly states their commitment to data security and privacy through SOC 2 Type 2 certification. The platform also supports SSO for enterprise authentication. Lumar complies with GDPR, which is relevant given its London headquarters and significant European customer base.
Yes — enterprise e-commerce is one of Lumar's core use cases. The platform's crawl speed (up to 450 URLs/second) handles the scale of large product catalogs with thousands or millions of pages. G2 reviewers specifically cite Lumar's ability to identify duplicate product pages caused by URL parameter variations, which is a common e-commerce SEO challenge. The monitoring module catches changes to product pages, pricing, and availability in real time. Accessibility auditing helps e-commerce sites meet compliance requirements. However, Lumar focuses on technical website health — it does not include product feed management, keyword research, or marketplace optimization features that dedicated e-commerce SEO tools provide.