Pre-meeting intelligence for business professionals
AI agent? How to work with us.
Grade: C — Score: 55/100
Crystal is a personality and coaching product built around six assessments and daily Morning Check-ins. The site says it uses Core Values, Strengths, Enneagram, Big Five, 16 Types, and DISC, plus daily questions to surface patterns from your life and work.
Workflow starts with a free sign-up and personality test, then continues with daily insights, examples, reflections, and plans. Crystal also includes a Chrome extension and a Morning Check-in that can produce new insights each day.
Risks and limits stated on the site include that peer ratings are not a scientific validity study, reviews are voluntary, and the review program only reflects people who chose to rate. The site also frames Crystal as a personality snapshot plus daily coaching, so it is not presented as a replacement for formal scientific assessment.
Free: $0 forever
Crystal Premium: $49/month or $490/year
Crystal Assessments: Basic: $99/month or $990/year
Crystal Assessments: Pro: $249/month or $2,490/year
Crystal Assessments: Max: $499/month or $4,990/year
Buyer Profiles: Custom quote
Personality API: Pay per call
Consider switching to Executive coach: The site compares Crystal Premium to an executive coach as a lower-cost daily reflection and planning option.
Yes. Crystal Knows says you can use its Chrome Extension on LinkedIn to view public profiles, LinkedIn Recruiter, and LinkedIn Sales Navigator. The paid Premium plan includes Crystal for Chrome, so the browser workflow is part of that tier.
Yes. Crystal Knows says it can give DISC personality insights right within Google Meets and right within Zoom as you are having your meeting. That means the meeting-time guidance is documented for those two video tools.
Yes. Crystal Knows says its native integration connects rich personality data automatically into HubSpot contacts. The same integrations page also says it can enrich lead and contact records with rich personality data through that native integration.
Crystal Knows can generate individual, pair, team, conflict, onboarding, and meeting reports. The team product is positioned for assessments across a team or client roster, with reports that go deeper on communication, motivation, conflict, and team dynamics.
Crystal Knows says the free plan never expires. It includes all six assessments and a full personality profile, plus a story timeline and up to 10 contacts and 10 LinkedIn profile reads in Chrome.
Crystal Knows Premium adds the Chrome extension experience and the coaching workflow around it. The vendor says Premium is $49 a month or $490 a year and includes Crystal for Chrome, along with unlimited vision snapshots, weekly, monthly and quarterly check-ins, and daily briefing and morning and evening memos.
Crystal Knows prices its assessments by capacity rather than by a different feature set. The public pricing shows Basic at $99 per month or $990 billed annually, Pro at $249 per month or $2,490 billed annually, and Max at $499 per month or $4,990 billed annually.
Crystal Knows says customers own and retain all rights to their Customer Materials and Customer Data, and any works specifically created by Crystal Project for transfer where a separate written agreement grants ownership. That is a narrower statement than full ownership of every generated output, so the exact transfer of specific work still depends on a separate written agreement.
Yes. Crystal Knows says that if you delete your account, it will delete all of your personal information and private data. The privacy policy also notes that deletion may have some latency on its servers and backup storage.
Yes. Crystal Knows offers a Personality API that puts validated DISC profiles and communication guidance into your product, research, or agents that write on your behalf. The pricing is pay per call, so it is a separate commercial option from Premium and the assessment plans.