Crazy Egg — Independent Software Review

Optimize your website with heatmaps, recordings, surveys, and A/B testing.

Compliance Transparency Index

Grade: A — Score: 90/100

Best For

• Growth marketers and CRO teams that want heatmaps, recordings, A/B testing, funnels, surveys, CTAs, and AI summaries in one website optimization suite.
• Small and mid-market websites that want unlimited domains and unlimited team members without paying per seat.
• Agencies managing multiple client websites under one subscription while keeping each site's data and permissions separate.
• Non-technical marketers who want a visual A/B test editor, one-script installation, and conversion goals without a full analytics engineering project.

Not Ideal For

• Procurement teams that require a vendor-owned SOC 2 report, because Crazy Egg documents AWS ISO/SOC references and independent penetration testing rather than its own SOC 2 attestation.
• Teams that need monthly public billing, because the public paid plan prices are marked as billed annually.
• High-volume teams that need uncapped recordings or heatmap capacity without sales involvement, because each paid plan has monthly recording and Heatmap report limits and extra capacity is quote-based.
• Product engineering teams that need feature flags, warehouse-native event pipelines, or self-hosting rather than a hosted website optimization suite.
• Organizations that require non-US data residency, because Crazy Egg states that collected data is stored electronically in the USA on AWS infrastructure.

Operational Overview

Pricing Structure

Free: $0/month

• Web Analytics
• Instant Heatmaps
• Conversion Analytics
• Surveys
• No credit card required

Starter: $29/month (billed annually)

• 5,000 tracked pageviews/month
• 50 recordings/month
• Unlimited website domains
• Unlimited team members
• 5 Heatmap reports
• 6 months recordings storage
• Web Analytics
• Surveys with unlimited responses
• Heatmap data filters
• AI analysis for Heatmaps and Recordings

Plus: $99/month (billed annually)

• 150,000 tracked pageviews/month
• 1,000 recordings/month
• Unlimited website domains
• Unlimited team members
• A/B Testing
• 75 Heatmap reports
• 2 years recordings storage
• Web Analytics
• Surveys with unlimited responses
• Errors Tracking
• CTAs
• Priority support
• Target A/B Tests by device type

Pro: $249/month (billed annually)

• 500,000 tracked pageviews/month
• 5,000 recordings/month
• Unlimited website domains
• Unlimited team members
• A/B Testing
• 100 Heatmap reports
• 2 years recordings storage
• Web Analytics
• Surveys with unlimited responses
• Errors Tracking
• CTAs
• Priority support
• Target A/B Tests by device type, country, UTMs, conversions, and more
• Export Heatmaps and Recordings to AI

Enterprise: $599/month (billed annually)

• 1,000,000 tracked pageviews/month
• 10,000 recordings/month
• Unlimited website domains
• Unlimited team members
• A/B Testing
• 200 Heatmap reports
• 2 years recordings storage
• Web Analytics
• Surveys with unlimited responses
• Errors Tracking
• CTAs
• Priority support
• Target A/B Tests by all available audience segments
• Export Heatmaps and Recordings to AI
• SAML Single Sign-On
• Onboarding and training

Alternative Consideration

Consider switching to Hotjar: Hotjar offers similar features with a different pricing structure and user interface.

Frequently Asked Questions

How does Crazy Egg compare with Hotjar for heatmaps and recordings?

Crazy Egg is strongest when you want heatmaps, recordings, A/B testing, CTAs, surveys, conversion analytics, and web analytics in one CRO workflow. Its Heatmap Reports include five map types, 20+ audience filters, AI Analysis, and AI-compatible exports. Hotjar may be a better fit if your main need is a broader qualitative research workflow, but Crazy Egg is more useful when you want to connect behavior data directly to tests and conversion actions.

How does Crazy Egg compare with Microsoft Clarity?

Crazy Egg is a better fit when you need paid CRO features beyond basic heatmaps and recordings, especially A/B Testing, Popup CTAs, Surveys, Conversion Analytics, AI Analysis, and role-based access. Microsoft Clarity is often considered when the priority is free heatmaps and session replay. If you only need free behavior visibility, Clarity may be enough, but Crazy Egg gives marketers more built-in tools for testing and acting on the data.

Can Crazy Egg replace Google Analytics 4?

Crazy Egg can replace some everyday GA4 use cases for marketers who mainly need real-time traffic metrics, conversion tracking, heatmaps, recordings, and plain-language AI insights. Its Web Analytics dashboard tracks 8 core metrics and is designed to work with minimal setup. It is not a full replacement for advanced GA4 event modeling, deep ad attribution, or warehouse-style analytics.

Will Crazy Egg slow down my website?

Crazy Egg says its JavaScript loads asynchronously, so it should not block other critical page resources. The tracking script can be installed directly, through Google Tag Manager, or through supported CMS and ecommerce integrations. Teams with strict Core Web Vitals targets should still test the script on their own pages before rolling it out broadly.

Does Crazy Egg collect sensitive data in Session Recordings?

Crazy Egg says Session Recordings automatically mask sensitive fields such as email, password, numeric, and text input fields, plus slider and dial controls. The vendor says masking happens client-side at the DOM level, which means masked data is prevented from being sent to Crazy Egg servers. Site owners are still responsible for configuring the service properly and giving required notices to visitors.

Is Crazy Egg useful for Shopify and ecommerce sites?

Crazy Egg is a reasonable fit for ecommerce teams that want to study product pages, landing pages, forms, CTAs, checkout friction, and conversion paths. It supports Shopify installation, conversion tracking, surveys, heatmap filtering, recordings, and A/B testing. It should not be treated as a replacement for Shopify reporting, payment analytics, or a dedicated ecommerce attribution platform.

Does Crazy Egg include A/B testing or do teams need a separate testing tool?

Crazy Egg includes A/B Testing on the Plus, Pro, and Enterprise plans. It supports URL redirect tests, a Visual Page Editor, conversion goals, manual traffic splits, and a Multi-Arm Bandit Method that can shift traffic toward better-performing designs. Teams needing feature flags, server-side experimentation, multivariate programs, or deep product experimentation may still prefer a dedicated testing platform.

Does Crazy Egg use customer data to train AI models?

Crazy Egg's terms say Client Data is not used to train artificial intelligence or machine learning models, including by third-party service providers. The terms also say Client Data processed by AI systems is used only to provide the Services to the applicable client. This supports a Yes value for training opt-out in the feature JSON.

Can Crazy Egg export heatmap data to ChatGPT or other AI tools?

Yes. Crazy Egg says Heatmaps can be exported in an AI-compatible format for analysis in tools such as ChatGPT, Gemini, Grok, and other models. This is not described as a native ChatGPT integration, but as a data export that lets users analyze their own heatmap data in the AI tool they choose.

Can Crazy Egg manage multiple websites or agency clients?

Yes. Crazy Egg says all plans include unlimited website domains and unlimited team members. Agencies can manage multiple client sites under one subscription while keeping each site's data and access permissions separate. Role-based access includes Admin, Manager, and Read Only levels.

AI Visibility Report

How AI agents (ChatGPT, Perplexity, Claude, others) read this review page in the past 7 days. Updated weekly. View Crazy Egg AI Visibility Report.