Turn sales conversations into trusted data for AI agents
Grade: A — Score: 85/100
Claap leverages advanced technology to record sales conversations across various platforms without the need for intrusive bots. It supports multilingual transcription in over 99 languages, ensuring comprehensive data capture from meetings, calls, and emails.
The platform streamlines workflows by automatically enriching CRM systems with structured notes and deal scores, eliminating manual data entry. This integration allows sales teams to focus on engaging with prospects rather than administrative tasks.
By providing actionable insights and coaching based on real conversations, Claap mitigates risks associated with missed sales opportunities and unstructured data. It empowers sales reps with the knowledge needed to improve their performance and close deals effectively.
Basic: €0/license/month
Pro: €30/license/month or €24/license/month billed yearly
Business: €60/license/month or €48/license/month billed yearly
Enterprise: Custom quote
Consider switching to Gong: Gong provides similar sales conversation analytics but lacks the open API and structured data capabilities of Claap.
Claap publishes a free plan plus Pro at €30 per license monthly or €24 billed yearly and Business at €60 monthly or €48 billed yearly, while Gong provides a custom proposal built from per-user licenses and a platform fee. Claap combines meeting capture, CRM auto-complete, coaching, Smart Tables, and MCP access, whereas Gong offers a broader enterprise revenue platform that includes forecasting and enablement. Choose Claap for transparent self-serve tiers and external AI-agent access, or evaluate Gong when enterprise forecasting and platform breadth justify a sales-led purchase.
Fathom's Free plan includes unlimited recordings and transcriptions, while Claap Basic is limited to 10 videos per user and 300 recording minutes in total. Fathom Team costs $15 per user monthly when billed annually or $19 monthly with a two-user minimum, while Claap Pro costs €24 billed yearly or €30 monthly per license. Choose Fathom for lower-cost unlimited meeting notes, or Claap Business when structured sales intelligence, CRM auto-complete, coaching, Smart Tables, and MCP access matter more.
Claap publishes a permanent free plan and paid self-serve prices, while Modjo prices subscriptions by the number of recording licenses and requires buyers to request a demo for a quote. Both products transcribe calls, update CRM records, surface deal signals, and support sales coaching, but Modjo includes every feature, personalized onboarding, a dedicated account manager, and unlimited listener licenses in each subscription. Claap is easier to evaluate for a small team and adds hosted MCP access, while Modjo is positioned for guided deployment and says it is optimal from three sales representatives.
Yes, Claap offers Chrome and desktop recording methods in addition to its meeting bot, and its bot-free desktop capture is currently labeled beta. The product can also record in-person conversations through its mobile app or process uploaded MP4, MOV, and WAV files. Teams that require bot-free capture as a production-standard control should test the desktop beta in their conferencing environment before rollout.
Claap documents integrations with HubSpot, Salesforce, Attio, and Pipedrive, alongside calendar, conferencing, VoIP, collaboration, and automation tools. HubSpot and Salesforce workflows can attach meeting notes and AI insights to CRM records, map extracted information to fields, and run in manual or automated modes where supported. CRM auto-complete is a Business feature, so Basic or Pro buyers should verify which connector actions remain available on their plan.
Claap records Google Meet, Zoom, and Microsoft Teams calls through calendar and conference sync, a bot, or browser and desktop capture. Its mobile app supports in-person conversations, while integrations with services such as Aircall, Ringover, and lemlist can bring supported VoIP calls into the workspace. Existing MP4, MOV, or WAV recordings can also be uploaded, subject to the upload allowance of the selected plan.
Claap publishes support for 99+ transcription languages, including English, French, Spanish, German, Portuguese, Italian, Dutch, Japanese, Mandarin, and Arabic. Transcripts include speaker identification and can feed summaries, action items, AI Fields, and coaching analysis. Buyers should test representative calls because published language availability does not establish equal accuracy across accents, audio conditions, or specialized terminology.
Claap states that data sent through the OpenAI API is not used to train or improve OpenAI models, although OpenAI may retain API data for up to 30 days for abuse monitoring. Claap's terms also allow internal use of aggregated or anonymized customer data, and the public policies do not state an equally clear opt-out for every possible Claap model-improvement use. Buyers that require a contractual no-training commitment should therefore confirm the scope in their agreement rather than relying only on the public policy.
Claap MCP gives compatible clients such as ChatGPT, Claude, Cursor, Windsurf, and n8n permission-scoped access to calls, transcripts, contacts, companies, deals, emails, and structured insights. It supports OAuth or workspace API keys, returns up to 100 search results per call, and excludes recordings the connected user cannot access. Claap says MCP is available to its users, including on Basic, while its separate REST API exposes workspace recordings, transcripts, and insights for custom workflows.
Claap's pricing table lists recording storage of three months on Basic, two years on Pro, three years on Business, and unlimited storage on Enterprise. Its broader privacy policy separately says conversation and personal data may be retained for up to six years unless the account is deleted, after which retention should not exceed 60 days, so those statements should not be treated as one universal deletion schedule. Claap documents data export and says deleting a video also deletes its source, transcript, and generated data, but regulated buyers should confirm contractual retention and backup handling for their plan.
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