AI-Powered Social Listening Tool
Grade: A — Score: 85/100
Brand24 utilizes advanced AI technology to monitor over 25 million online sources in real-time, providing businesses with actionable insights into brand mentions across social media, news, blogs, and more. Its AI-driven features include sentiment analysis, anomaly detection, and emotion analysis, enabling users to understand public perception and respond effectively.
The platform streamlines workflow by automating reporting and providing personalized insights through the AI Brand Assistant. Users can create customized alerts and reports, allowing for quick reactions to brand mentions and competitive analysis. This efficiency is crucial for businesses aiming to stay ahead in a fast-paced digital landscape.
However, businesses must be aware of potential risks such as data privacy concerns and the accuracy of AI-generated insights. While Brand24 offers robust monitoring capabilities, users should remain vigilant about interpreting data and ensuring compliance with relevant regulations.
Individual: $249/month ($199/month billed annually)
Team: $349/month ($299/month billed annually)
Pro: $499/month ($399/month billed annually)
Business: $699/month ($599/month billed annually)
Enterprise: From $1,499/month (billed annually)
Consider switching to Mention: Similar functionality in social media monitoring and analytics.
Brand24 sits between Mention (a lightweight, affordable option starting around $41/month) and Brandwatch (an enterprise-grade platform with custom pricing typically in the thousands per month). Brand24's strength is its AI feature depth at mid-market pricing — AI Insights, Brand Assistant, Events Detection, and Topic Analysis are all included from the Pro plan ($499/month), while Brandwatch gates similar AI features behind enterprise contracts. Mention offers fewer sources and less sophisticated AI but at a much lower entry point. Brand24 monitors 25M+ sources in 108 languages, which is broader than Mention but narrower in analytics depth compared to Brandwatch's enterprise offering. Brand24 is particularly strong for European coverage given its Polish engineering base and WSE-listed status.
Brand24 monitors X (Twitter), Facebook, Instagram, LinkedIn, YouTube, TikTok, Reddit, Telegram, Twitch, Spotify (podcasts), Medium, and Quora. Beyond social media, it also tracks news sites, blogs, forums, review platforms (TripAdvisor, AppStore), and newsletters — totaling over 25 million active domains. Data is collected using a combination of web crawlers, official social media APIs, and specialized data intermediaries. Note that social media API changes (like Meta's 2018 API restrictions following Cambridge Analytica) can affect the depth of data available from certain platforms.
The AI Brand Assistant lets you ask natural-language questions about your brand's online presence and get AI-generated answers grounded in your actual mention data. Instead of manually filtering through thousands of mentions, you can ask questions like 'What are the top complaints about our product this week?' or 'How does our sentiment compare to Competitor X?' and receive data-backed responses. The Brand Assistant is available on the Pro plan ($499/month) and above. It is not a general-purpose chatbot — it can only answer questions about the mention data Brand24 has collected for your monitored keywords.
Individual includes 3 keywords and 2,000 mentions/month. Team includes 7 keywords and 10,000 mentions/month. Pro includes 12 keywords and 40,000 mentions/month. Business includes 25 keywords and 100,000 mentions/month. Enterprise offers custom keyword counts and mention limits. Each keyword represents a separate monitored term — a brand name, product name, hashtag, or competitor name. Mentions are counted across all sources. If you monitor a popular brand that generates thousands of daily mentions, the Individual or Team plan limits can be exhausted quickly. Keywords and mention limits cannot be purchased as add-ons on lower plans; you must upgrade to the next tier.
Yes, but only on the Business plan and above, and at an additional fee of $99/month. The API allows you to integrate Brand24 mention data into external tools, dashboards, and products. The Enterprise plan includes API access as well. Lower-tier plans (Individual, Team, and Pro) do not have API access. Brand24 also integrates with Slack and Microsoft Teams for real-time alerting without needing the API. Data export is available via Excel, PDF, and PowerPoint report formats on all plans.
Yes. Brand24 offers a 14-day free trial with no credit card required. The trial gives access to the core monitoring and analytics features, though some advanced AI features (AI tagging in certain contexts) may have limited availability during the trial. This is enough time to set up keyword monitoring, see how mention collection works across sources, test sentiment analysis accuracy, and evaluate the reporting capabilities. After the trial, the Individual plan starts at $249/month (or $199/month on annual billing).
Brand24 was founded in 2011 in Poland by Michał Sadowski, Piotr Wierzejewski, Karol Wnukiewicz, and Dawid Szymański. The company is publicly traded on the Warsaw Stock Exchange (WSE) and is majority-owned by Prowly, a subsidiary of Semrush, the American search engine metrics provider. The legal entity is Brand24 Global Inc. (Delaware corporation) with Brand24 S.A. as the EU-based representative. The engineering team is primarily based in Wrocław, Poland, with over 80 specialists. Brand24 has delivered over 25 billion mentions to customers in 154 countries, and counts Samsung, Uber, Carlsberg, Intel, IKEA, Stanford, and McCann among its clients.
Yes. Brand24 supports 108 languages with AI-powered language detection. The platform was originally built for the Polish market and expanded globally, giving it particularly strong European language coverage. Mentions are automatically detected and classified by language, and you can filter your monitoring to specific languages or countries. Sentiment analysis accuracy varies by language — the AI models were initially trained on English and Polish with progressive expansion to other languages. The platform is available with a localized interface in English, Spanish, Portuguese, and French.