Scale Marketplace Ads with PPC Automation Software for Amazon & Walmart
Grade: B — Score: 80/100
BidX utilizes advanced technology to automate and optimize advertising campaigns across Amazon and Walmart, leveraging AI and powerful analytics to enhance performance.
The platform streamlines workflow by saving users up to 14 hours each week through automated campaign creation, allowing businesses to focus on growth rather than manual tasks.
While BidX offers significant efficiency gains, users must be aware of potential risks such as reliance on automation and the need for ongoing strategy adjustments to maintain optimal performance.
Self Service: €495/month + % of connected ad spend
Managed Service: Custom (contact sales)
Full Service: €4,995/month + % of connected ad spend
Enterprise: Custom (contact sales)
Consider switching to Sellics: Both offer PPC automation for Amazon, but Sellics may have different features and pricing structures.
BidX differentiates itself as the only platform offering self-service automation for both Amazon Sponsored Ads (PPC) and Amazon DSP (display/video) in one tool. Helium 10's Adtomic is bundled with Helium 10's broader seller toolkit (keyword research, listing optimization) starting at $229/month for the Diamond plan, but lacks native DSP integration and offers less customizable bid automation. Perpetua uses AI-driven, goal-based bidding and is strong for hands-off automation, but charges a percentage of ad spend with limited manual override control. BidX's rule-based approach with SKU-level ACOS targeting gives advertisers more granular control, though its €495/month + percentage pricing is higher than entry-level alternatives. BidX is an Amazon Ads Advanced Partner, a distinction held by fewer than a handful of platforms globally.
BidX charges a monthly base fee (starting at €495/month for Self Service) plus a percentage of your connected monthly ad spend. The percentage decreases as ad spend increases, making it more cost-effective at scale. The pricing is per Amazon account — multi-marketplace sellers running separate accounts for the US, UK, and Germany would pay separate subscriptions. All plans are annual commitments with monthly billing. For accounts spending under €10,000/month on ads, BidX offers a lower-cost Essentials solution. Custom pricing is available for high-volume advertisers and large agencies.
Yes. BidX natively supports Walmart Sponsored Ads in addition to the full Amazon advertising suite (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP). This makes BidX one of the few PPC automation platforms that covers both major marketplace advertising platforms from a single dashboard. Walmart Managed Service pricing requires contacting sales directly. The platform also tracks external traffic channels (Instagram, TikTok, Google, Facebook) for attribution purposes, though campaign automation is limited to Amazon and Walmart natively.
Stock Level Scheduling automatically pauses advertising campaigns when your product inventory drops below a threshold you define, then resumes campaigns when stock is replenished. This prevents a common Amazon seller mistake: running aggressive ads that sell through remaining inventory, causing a stockout that damages your Best Seller Rank and organic ranking. The feature runs continuously without manual intervention. This is a marketplace-specific capability that general PPC tools like Google Ads platforms do not offer, and it is one of the primary reasons Amazon sellers choose specialized tools like BidX over generic ad management software.
Initial setup takes approximately 2–3 hours depending on the number of marketplaces and SKUs. When you connect your Amazon account, BidX transfers your last 90 days of campaign data within about 30 minutes and processes it overnight, pushing the first automated adjustments the same night. Full onboarding tutorials and video guides are available within the platform. Meaningful performance improvements typically appear within the first 4–6 weeks — BidX reports an average 36% ROAS improvement after 6 weeks and 43% sales increase after 4 months based on customer benchmarks.
Yes. BidX offers a 14-day free trial for the Self Service plan. During the trial, your historical campaign data is imported and you can test the bid automation, Campaign Creator, and analytics dashboard on your actual Amazon account. The trial connects to your live Seller Central or Vendor Central account so results reflect real performance. No credit card information has been confirmed as required or not; contact BidX directly for current trial terms.
BidX integrates with Amazon Marketing Cloud (AMC) to provide cross-device attribution and customer journey analytics that standard Amazon Seller Central reports cannot deliver. AMC lets you understand how customers interact with your brand across multiple touchpoints before purchasing, including which ad types and placements contributed to conversions. BidX also supports AMC Custom Audiences, allowing you to build audience segments from AMC data and use them in DSP campaigns for more precise retargeting. AMC access is available as an add-on starting at €495 + percentage of connected ad spend per month.
BidX was founded in 2018 by former Amazon sellers in Germany. The company is headquartered in Europe with offices in both Europe and North America. BidX is ISO 27001 certified and is one of a handful of Amazon Ads Advanced Partners globally. The platform manages over $300 million in annual ad spend for 2,000+ advertisers across 42 countries and influences $4 billion in Amazon sales. BidX has a team of 50+ employees and is part of the Seller Suite network, which also includes DaTaHawk, Intellifox, and Spotlight tools for Amazon sellers.