AgencyAnalytics — Independent Software Review

Automated Client Reporting for Marketing Agencies

Compliance Transparency Index

Grade: B — Score: 75/100

Best For

• Marketing agencies managing 5 to 30 clients who want one platform covering SEO rank tracking, paid media reporting, and social analytics without stitching together Ahrefs plus Looker Studio plus Supermetrics.
• Solo freelancers and 2-3 person shops on the $59 Freelancer plan who need polished, white-labeled monthly reports for a small client roster and don't need ad spend markup or custom domains.
• Agencies that bill clients on retainer and need branded client portals, scheduled email delivery, and a mobile app that all carry the agency's identity rather than the platform's.
• Teams whose reporting bottleneck is time-to-first-draft, where Smart Reports and AI Summary materially compress the monthly reporting cycle.

Not Ideal For

• Agencies above 30-40 clients where the $20-per-extra-client surcharge pushes total cost past $580/month, often more than per-data-source or per-dashboard alternatives at the same scale.
• Teams that need data warehouse exports to BigQuery, Snowflake, or Redshift for downstream analysis. Database connectors are an inbound paid add-on, not an outbound export to a warehouse.
• In-house enterprise marketing teams who need cross-channel attribution modeling or incrementality testing rather than client-facing reporting.
• Agencies whose differentiation depends on bespoke dashboard design and calculated metrics with custom logic. Reviewers consistently describe AgencyAnalytics dashboards as templated and constrained compared to Looker Studio or Klipfolio.

Operational Overview

Pricing Structure

Freelancer: $59/month billed annually, or $79/month monthly

• 5 clients included, $20/month per additional client
• 5 staff users, unlimited client users
• 1 account per integration per client
• Unlimited reports and dashboards, report scheduling
• 85+ integrations, Smart Reports & Dashboards
• Ask AI, Goal Tracking, Alerts, Annotations
• Branded logo and color scheme (basic white label)

Agency: $179/month billed annually, or $239/month monthly

• 10 clients included, $20/month per additional client
• Unlimited staff users
• 5 accounts per integration per client
• AI Summary, Custom Metrics, Custom Permissions
• Roll-up reports and dashboards (cross-client aggregation)
• Client Messaging, Task Management, Report Approvals
• Agency Markup, Bulk Operations, Version History
• Full white label including custom domain and branded emails

Agency Pro: $349/month billed annually, or $479/month monthly

• 15 clients included, $20/month per additional client
• 10 accounts per integration per client
• Benchmarks, Forecasting, Anomaly Detection, Metric Insights
• API access (first appears at this tier)
• Full Onboarding Package and Priority Support
• Everything in Agency

Enterprise: Custom (contact sales)

• Custom client volume with negotiated rates
• Custom accounts per integration
• Database Connectors included (paid add-on on lower tiers)
• Custom Integration Requests
• Dedicated success manager and priority support
• Everything in Agency Pro

Rank Tracker (add-on): $41.67/month per 500 keywords billed annually, or $50/month monthly

• Weekly checks across Google and Bing
• Mobile and local rankings
• Multiple languages and locations supported

Database Connectors (add-on): Custom (contact sales)

• MySQL, Google BigQuery, Amazon Redshift
• For agencies reporting on warehouse data

Alternative Consideration

Consider switching to ReportGarden: ReportGarden offers similar reporting capabilities but may cater to different pricing structures and features.

Frequently Asked Questions

How does AgencyAnalytics compare to Looker Studio?

Looker Studio is free and gives you full custom dashboard control with 21 native Google integrations and Gemini-assisted query building. AgencyAnalytics starts at $59/month and trades that flexibility for 85+ pre-built integrations, scheduled email delivery, white-label client portals, and a built-in rank tracker. Most agencies pick AgencyAnalytics when monthly client reporting is the bottleneck, and pick Looker Studio when bespoke dashboard design is the bottleneck. Non-Google data sources on Looker Studio require paid third-party connectors that can run $25 to $350 per month each.

How does AgencyAnalytics compare to Whatagraph?

Whatagraph starts at $229/month and includes AI features on every plan, plus data exports to BigQuery and Looker Studio. AgencyAnalytics starts at $59/month, gates Ask AI and AI Summary to the $179 Agency tier, and gates Anomaly Detection and Forecasting to the $349 Agency Pro tier. AgencyAnalytics has 85+ integrations and built-in SEO tools (rank tracker, site audit, backlinks) that Whatagraph does not. Choose Whatagraph if you need warehouse exports or AI on a small client base, choose AgencyAnalytics if you need built-in SEO data alongside reporting.

Can clients have their own login on AgencyAnalytics?

Yes. Each Client (the platform's billing unit) can have any number of client-side users with granular permissions controlling exactly what they see. On the Agency plan ($179/month) and above, you can add a custom domain so the login URL, branded mobile app, and outbound report emails all carry your agency's brand instead of agencyanalytics.com. The Freelancer plan ($59/month) only includes basic white label, so client logins still show some platform branding.

What AI features does AgencyAnalytics include?

AgencyAnalytics has four AI capabilities. Smart Reports and Smart Dashboards auto-generate widgets based on connected integrations (the vendor calls these 11-Second Smart Reports), and Ask AI accepts natural-language questions about a client's data. Both are available on every plan including Freelancer at $59/month. AI Summary, a draggable widget that writes a report's narrative paragraph, starts on the $179 Agency tier. Anomaly Detection (chart annotations for unexpected deviations), Forecasting, and Benchmarks are exclusive to Agency Pro at $349/month.

Is the AgencyAnalytics rank tracker included in the base plans?

No. The AgencyAnalytics Rank Tracker is a paid add-on at $41.67 per 500 keywords per month with annual billing, or $50 per 500 keywords per month on monthly billing. It checks Google and Bing weekly, supports desktop, mobile, and local rankings across multiple languages and locations. Site audits and backlink monitoring are included in the base reporting tiers, but keyword rank tracking specifically requires the add-on. Agencies whose SEO offering depends on rank reporting should add this cost on top of their plan tier when comparing total spend.

Does AgencyAnalytics offer GDPR-compliant data handling?

Yes. AgencyAnalytics has a published Data Processing Agreement and a privacy policy that addresses EU data subject rights, sub-processor management, and lawful international transfers. The legal entity is My SEO Tool Inc, based in Toronto. Customer data is processed and stored in Canada and the USA, which the policy discloses. The vendor does not currently publish a SOC 2 attestation report, so enterprise procurement teams that require SOC 2 documentation will need to ask the vendor directly during evaluation.

Can I cancel an AgencyAnalytics subscription anytime?

Monthly plans cancel anytime with no further billing. Annual plans require a 1-year commitment in exchange for the discount (roughly 3 months off versus monthly rates). AgencyAnalytics also offers a 30-day money-back guarantee on paid plans, separate from the 14-day no-credit-card free trial. If you cancel and decide to return, the platform retains trial and paid account data for at least 90 days so you can pick up where you left off.

Does AgencyAnalytics export data to BigQuery or a data warehouse?

No, not natively. AgencyAnalytics offers Database Connectors as a paid add-on (custom pricing, contact sales) on Freelancer, Agency, and Agency Pro, and includes them on Enterprise. These connectors let you read FROM MySQL, BigQuery, or Amazon Redshift INTO the platform, but there is no built-in feature to export AgencyAnalytics data out to a warehouse. Agencies that need BigQuery, Snowflake, or Redshift as a downstream destination typically pair AgencyAnalytics with Supermetrics or Funnel.io, or move to Whatagraph which supports outbound BigQuery and Looker Studio exports directly.

How long does AgencyAnalytics retain my data after I cancel?

AgencyAnalytics retains trial and paid account data for a minimum of 90 days after cancellation, and possibly longer, so customers can pick up where they left off if they return. To request permanent deletion of your account and data outside that window, you contact support directly. Usage data may be retained longer for security and service-improvement purposes per the privacy policy. The retention policy applies the same way to GDPR data subject deletion requests.